Thank you for choosing SAKURA FUSION BUSINESS CONSULTANCY PTE. LTD. to provide you with KOL (Key Opinion Leader) and advertising placement services. Before using our services, please carefully read this privacy policy. By using our services, you consent to the terms of this policy. If you have any questions or concerns, please contact us at [email protected].
1. Information We Collect
1.1 Information You Provide
When you register with us as a KOL or a client seeking advertising placement services, we gather a comprehensive set of information. For KOLs, we require details like your full legal name, which is essential for proper identification in contractual agreements. Your contact details, including a valid phone number and email address, are crucial for seamless communication regarding potential advertising campaigns, contract negotiations, and campaign-related updates.
We also request identity documents, such as a national identity card or passport copy, solely for verification purposes. This helps us ensure the authenticity of our KOLs and clients, protecting both parties from potential fraud. Additionally, demographic information like your age, gender, and location provides us with a better understanding of your background, which can be useful for targeted campaign matching.
For KOLs specifically, we delve into your social media presence. We collect information about the social media platforms you are active on, including the number of followers on each platform, your engagement rate (likes, comments, shares per post), and the content niche you focus on. This data is fundamental for our advertising placement services as it enables us to match you with clients whose target audiences align with your reach and influence.
Clients, on the other hand, are asked to provide in-depth details about their advertising campaigns. This includes defining the target audience in terms of age range, gender, interests, and location. Budget information is necessary for us to plan and execute campaigns effectively, ensuring that resources are allocated optimally. Campaign goals, whether it's increasing brand awareness, driving sales, or generating leads, guide our strategies and help us measure the success of the advertising placements.
1.2 Information Automatically Collected
When you visit our website or use our services, we automatically gather certain information to enhance your user experience and improve our services. Your IP address is logged, which can help us identify your general location and diagnose any potential technical issues. The browser type and version you use, as well as the device information (such as the device model, operating system, and its version), are collected. This data allows us to optimize our website and services to be compatible with a wide range of devices and browsers, ensuring a seamless experience for all users.
Access times and the pages you visit on our website are also recorded. By analyzing this information, we can understand which parts of our services are most popular, identify areas for improvement, and personalize your experience. For example, if we notice that KOLs frequently visit the campaign-matching section, we can focus on enhancing that feature.
We use cookies and similar tracking technologies to collect this information. Cookies are small text files that are stored on your device. They help us remember your preferences, such as your language settings or login details, so you don't have to re-enter them each time you visit. We also use cookies to analyze user behavior, for instance, to see how long you stay on a particular page or which links you click. You have the option to manage your cookie preferences through your browser settings. However, it's important to note that disabling cookies may limit the functionality of our services, such as preventing you from accessing personalized features.
2. How We Use Your Information
2.1 Providing Services
The information we collect is the cornerstone of our service delivery. For KOLs, we meticulously analyze your profile information. We use the data on your follower count, engagement rate, and content niche to match you with the most suitable advertising campaigns. If you're a beauty-focused KOL with a high engagement rate among young adults in Singapore, we'll connect you with beauty brands targeting that specific demographic.
For clients, we take the campaign-related information and develop a comprehensive advertising strategy. We use the target audience details to select the most relevant KOLs who can effectively reach and engage that audience. The budget provided determines the scale and scope of the campaign, while the campaign goals guide our choices in terms of content creation, posting frequency, and performance metrics to monitor.
This process often involves sharing your information with relevant parties within the advertising ecosystem. When we match a KOL with a client, we may share the KOL's basic profile information (name, social media handles, follower count, and engagement rate) with the client so they can make an informed decision. Similarly, we may share the client's campaign details (brand name, campaign goals, and budget) with the KOL to help them understand the requirements and expectations. We also share information with social media platforms to facilitate the placement and monitoring of ads. For example, we may provide details about the ad content, target audience, and budget to platforms like Instagram or TikTok to ensure proper ad placement.
2.2 Improving Services
We analyze the vast amount of information collected from KOLs and clients to continuously enhance our services. For KOLs, we study engagement data from different campaigns. If we notice that a particular type of content or posting time generates higher engagement, we can provide valuable insights and recommendations to KOLs to improve their performance in future campaigns.
For clients, we use client feedback and campaign performance data to refine our service delivery processes. If multiple clients complain about a delay in campaign execution, we can investigate and streamline our internal processes to improve efficiency. We also analyze market trends and competitor activities to develop new features and services. For instance, if we observe that more clients are interested in influencer-led live-streaming campaigns, we can invest in developing tools and strategies to better serve this demand.
2.3 Communication
We use your contact information to maintain regular communication with you. Service-related notifications are sent to keep you informed about important aspects of our services. For KOLs, this could include updates on new campaign opportunities, changes in payment terms, or platform-wide announcements. Clients may receive notifications about campaign progress, such as when their ad has been successfully placed, or if there are any issues with the campaign performance.
We also send promotional offers from time to time. These offers could be exclusive discounts on our services, early access to new features, or special opportunities to participate in high-profile campaigns. However, we understand that you may not want to receive promotional emails, so you can opt-out of these at any time by simply following the unsubscribe instructions provided in the emails. This ensures that you have control over the type of communication you receive from us.
3. Information Sharing
3.1 Third-Party Service Providers
We collaborate with a variety of third-party service providers to ensure the smooth operation of our services. Payment processors are an essential part of our ecosystem. When KOLs receive payments for their services or clients make payments for advertising placements, we rely on trusted payment processors to handle these financial transactions securely. These payment processors are required to comply with strict data protection and security standards, such as the Payment Card Industry Data Security Standard (PCI DSS). This ensures that your financial information, such as credit card details or bank account numbers, is protected during the payment process.
Data analytics firms play a crucial role in helping us understand the performance of our advertising campaigns. We share anonymized and aggregated data with these firms to analyze campaign reach, engagement, and conversion rates. This data-driven approach allows us to optimize campaigns and provide better-informed recommendations to KOLs and clients. For example, a data analytics firm may analyze the click-through rates of different ads posted by KOLs and provide insights on how to improve ad creatives.
Advertising technology companies are another group of third-party service providers we work with. These companies help us manage and optimize the advertising placement process. We may share information such as campaign details, target audience criteria, and KOL profiles with them to ensure that ads are placed effectively on social media platforms and other digital channels. We have strict contractual agreements with all these third-party service providers, which require them to use your information solely for the purposes of providing services to us and to maintain appropriate data protection measures.
3.2 Legal Requirements
We are committed to complying with Singaporean laws and regulations. In certain situations, we may be legally required to disclose your information. This could occur in response to a court order, subpoena, or other legal process. For example, if a law enforcement agency is investigating a potential fraud case related to our services and requests information about a particular KOL or client, we are obligated to cooperate and provide the relevant information.
We may also disclose your information when we believe it is necessary to protect our rights, property, or the safety of our users or the public. If we suspect that a user is using our services for illegal activities, such as promoting counterfeit products through our advertising placement platform, we may disclose the user's information to the appropriate authorities to prevent further harm.
3.3 Business Transfers
In the dynamic business environment, there may be instances of mergers, acquisitions, or the sale of all or a portion of our business. In such cases, your information may be transferred to the acquiring entity. However, we take great care to ensure that the acquiring entity adheres to data protection standards at least as strict as those outlined in this privacy policy. We will notify you of any such business transfer and explain how it may affect your information. This ensures that you are kept informed and your privacy rights are still protected during any corporate restructuring.
4. Data Security
We prioritize the security of your information and have implemented a multi-layer approach to safeguard it.
• Technical Measures: Our technical security measures are designed to protect data both in transit and at rest. When you visit our website or use our services, data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS encryption protocols. This ensures that any information you send, such as login credentials or campaign details, is scrambled and unreadable to unauthorized parties.
We also implement strict access controls. User authentication mechanisms, such as passwords and two-factor authentication (2FA), are used to verify your identity before granting access to your account. Authorization mechanisms ensure that only authorized personnel within our organization can access your information. For example, only employees directly involved in campaign management have access to client-specific campaign details.
• Physical Measures: Our servers are housed in state-of-the-art secure data centers. These data centers have restricted access, with only authorized personnel being able to enter. Security measures such as surveillance cameras, intrusion detection systems, and biometric access controls are in place to prevent unauthorized physical access to the servers. This physical protection ensures that the hardware storing your data is safe from theft, damage, or unauthorized access.
• Organizational Measures: Internally, we have established comprehensive policies and procedures for data handling and security. All employees are required to undergo regular training on data protection best practices. This training covers topics such as how to handle sensitive information, the importance of data privacy, and the proper use of data-handling tools.
We conduct regular security audits to ensure compliance with our security policies. These audits are carried out by internal and external security experts who review our systems, processes, and data handling practices. Any identified vulnerabilities or areas for improvement are promptly addressed to maintain the highest level of data security.
Despite our best efforts, no security system is completely foolproof. In the event of a data breach, we are committed to acting promptly and transparently. We will notify you as required by Singapore law, which includes providing details about the nature of the breach, such as how it occurred, the types of information affected (e.g., personal information, financial information), and the steps we are taking to address the situation. This may include measures like resetting passwords, enhancing security controls, or providing credit monitoring services if financial information was compromised.
5. Your Rights
As a user of our services, you have several important rights to ensure that you have control over your personal information.
• Access: You have the right to request access to the personal information we hold about you. If you want to know what information we have on file, you can submit a request to [email protected]. We will respond to your request within a reasonable time frame, typically within 30 days, subject to any legal exemptions. When providing you with access to your information, we will present it in a clear and understandable format, such as a downloadable document or a summary on our website.
• Correction: If you believe that any of your personal information held by us is inaccurate or incomplete, you can request that we correct it. For example, if your contact information has changed or if there is an error in your KOL profile data, you can send us the correct information along with any supporting documentation. We will review your request and make the necessary corrections promptly to ensure the accuracy of our records.
• Deletion: You can request the deletion of your personal information, subject to legal requirements. In most cases, if we no longer have a legitimate business need to retain your information, we will delete it. However, there are some legal obligations that may require us to retain certain information. For example, tax laws in Singapore may require us to keep financial records for a specific period. In such cases, we will still ensure that your information is kept securely and is not used for any other purposes.
• Withdrawal of Consent: If you have given us consent to process your personal information for a specific purpose, such as using your data for advertising campaign matching, you can withdraw your consent at any time. This will not affect the lawfulness of our processing based on your consent before the withdrawal. For example, if you initially agreed to let us share your KOL profile with potential clients, but later change your mind, you can notify us, and we will stop sharing your information for that purpose.
6. Children's Privacy
We are extremely cautious when it comes to protecting the privacy of children. Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. In the unlikely event that we discover that we have collected personal information from a child under 13, we will immediately delete the information. We also have internal procedures in place to verify the age of users during the registration process to prevent the collection of children's data.
7. Changes to This Privacy Policy
Our business is constantly evolving, and as such, we may need to update this privacy policy from time to time. These changes could be due to new legal requirements, technological advancements, or changes in our business practices. For example, if there are new regulations regarding data sharing with third-party service providers in Singapore, we will update our policy to comply with these regulations.
When we make significant changes to the privacy policy, we will notify you. We may send an email to the address associated with your account, clearly stating the nature of the changes and providing a link to the updated policy. Alternatively, we may post a prominent notice on our website, ensuring that all users are aware of the changes. It's important that you review this privacy policy regularly to stay informed about how we protect your information.
8. Governing Law and Dispute Resolution
This privacy policy is governed by and construed in accordance with the laws of Singapore. Singapore has a well-developed legal framework for data protection and privacy, and we are committed to complying with all relevant laws.
In the event of any disputes arising out of or in connection with this privacy policy, we encourage you to first contact us so that we can attempt to resolve the issue amicably. If the dispute cannot be resolved through direct communication, we will resolve it through mediation or arbitration in Singapore. We will follow the rules of recognized mediation and arbitration institutions in Singapore, such as the Singapore Mediation Centre or the Singapore International Arbitration Centre.
You consent to the exclusive jurisdiction of the courts in Singapore for any legal proceedings arising from or related to this privacy policy. This means that if the dispute escalates to a court-based resolution, it will be heard in the Singaporean courts, which are equipped to handle complex privacy-related matters.
9. Contact Us
If you have any questions, concerns, or complaints about this privacy policy or our data protection practices, please feel free to contact us. You can reach us at:
SAKURA FUSION BUSINESS CONSULTANCY PTE. LTD.
3 PHILLIP STREET, #10-04, ROYAL GROUP BUILDING, SINGAPORE 048693
Email: [email protected]
We have a dedicated customer support team that is trained to handle privacy-related inquiries. We will respond to your inquiries as promptly as possible, usually within 24-48 hours, and will take appropriate steps to address any issues you may have. Whether it's a question about how we use your data, a request to exercise your privacy rights, or a concern about a potential privacy violation, we are here to assist you.